With most organizations facing economic pressures to survive, survival increasingly depends on bringing new ideas into the marketplace. Tom Kelley, co-author of The Art of Innovation, offers five tips to jump start new ideas: 1. Brainstorm faster. Start with a "lightning Round" approach during whcih participants write down as many ideas as possible. Generate about 100 ideas, but don't worry whether they are good or bad. Track idea generation by calculating how many ideas your organization generates every week. 2. Aim for Quick Prototyping. Get the products or services out the door as fast as you can. Find ways to test quickly and inexpensively rather than go through an entire market survey process. 3. Create Checkpoints. The larger the product, the more employees will feel overwhelmed. Give them smaller, regular deadlines. Chop it up into little pieces so the process keeps moving. Large chunks easily stall progress. 4. Fill Out Time Cards. Jot down what projects each person wroks on daily and the progress made. This forces people to become responsible for their involvement and progress on major tasks. 5. Ponder the 10 percent version. Every so often, ask your team to disregard market assumptions and brainstorm a new product for one-tenth its actual cost. Never mind what the real number is--what can be done for 10 percent of the real number? You will always find interesting ideas.