If you haven't come to this conclusion yet, do so now:  Managers are NOT the only source of new ideas in an organization.  in fact, the manager's most important job is to assemble a team that can and does do that, according to Ram Charan, co-author of Execution.  He adds that if only the boss came up with new ideas, expect that event to occur maybe once every two years.  Your team, however, can easily double or triple that output.

Think of yourself as the facilitator of ideas; or better yet, a coach of ideas.

Once ideas are flowing, the second part of your job is to figure out how to implement those concepts into revenue producing goods and services.  And activities that provide nice revenues as well!

For ideas on how to facilitiate idea generation and brainstorming sessions, watch for our soon-to-be available third book, Retaining Success.