ATHENAPowerLink is just one of only 27 organizations nationwide geared towards provinding mentoring to women business owners. Program director Jasmine Moore says that mentored companies "must be open to advice." She looks for companies poised for growth and whose owners are proactive about seeking advice.
Acceptance into the program, which accepts only six to eight businesses ayear, is far from automatic, according to Jim Kendall, of 121 Marketing Resources. Applicants must have clearly defined goals and a willingness to accept and act upon advice.
For more information, go to www.athenafoundation.org. Other questions can be directed to Jim Kendall at jkendall@121marketingresources.com.