Consider this:  Boomers will be retiring in mass; Gen Y employees have their own unique perspective on life and working; and the technological infrastructure continues to offer unique ways to conduct business.  These three observations all relate to what some companies are now doing: Social Networking Fridays.

Employees at Serena Software, for example, dedicate one hour every Friday to social networking sites, like Facebook, to create an alternative company intranet.  They collaborate with clients and colleagues, recruit, and share relevant information.  While this company is in the technology field, their efforts really point to a strategy to get to today's newest generation of employees by using the communication venue they are comfortable with.

You should examine ways your organization can use this tool to attract talented and young individuals to your organization.  Doesn't it make sense to try?  Every month another group of boomers is retiring--you need to replace that talent.  It makes sense to go to where the new talent spends its time.