One of the mantras most business people have been raised on is the one about: "The customer is always right!"  But what should your organization do when this isn't true?

Many organizations struggle to hold on to every customer, even when the customer's demands greatly exceed an organization's key core business and all of the ancillary serices it offers.  when a customer reaches this point, it stops being a customer and starts to be a liability.  A liability that costs you time, employee focus, money, and quite possibly other customers who see your attention slip away from their needs.

Every year organizations should evaluate all of its customers.  Those that are bleeding away your resources may be better off elsewhere--like with your competitor!